This report compares advertising strategies across leading skincare brands
Pain points most often talked about in their ads. Sorted by most frequent.
"Aging concerns and lack of effective anti-aging solutions"
"Complicated skincare routines with too many steps"
"Difficulty finding products for sensitive skin"
These are angles that are most used, ranked by effectiveness.
"Clinically proven anti-aging ingredients with visible results"
"Clean beauty formulation, sustainable packaging"
"Dermatologist recommended, hypoallergenic formulas"
Common patterns, tone elements, and trends.
"Glow up", "glass skin", "skincare routine"
"Clean ingredients", "science-backed", "clinically tested"
"Luxury skincare", "premium formulation"
See how often these companies use different ad formats
Platform breakdown of top performing ads
"Skin First, Makeup Second"
User-generated content featuring real customers with minimal makeup, tapping into the "clean girl" aesthetic trend that resonates with Gen Z and Millennials seeking authentic beauty representation.
"Ingredient Education Series"
Educational content builds trust and positions the brand as an expert. The carousel format allows deep dive into ingredient benefits with scientific backing, appealing to informed consumers.
"Simplified Skincare Routine"
Addresses "routine fatigue" by promising simplification. Clean visual design with step-by-step routine appeals to busy consumers seeking effective solutions.
"Dermatologist Developed"
Leverages medical authority with "dermatologist developed" messaging. Before/after transformations provide social proof and credibility.
"Start From Scratch Collection"
Celebrity endorsement with inclusive beauty messaging. Diverse models and skin tones create broad appeal while maintaining aspirational brand positioning.
"Sensitive Skin Solutions"
Targets specific skin concern (sensitivity) with pharmaceutical-grade solutions. Scientific approach appeals to consumers seeking gentle yet effective products.
"Rapid Clear Technology"
Fast results messaging appeals to impatient consumers. Time-lapse videos showing acne clearing process provide compelling visual proof of product efficacy.
"Superfood Skincare"
Superfood angle connects wellness trends with skincare. Millennial-focused messaging around clean ingredients and sustainable packaging resonates with eco-conscious consumers.
"Regenerist Micro-Sculpting"
Targets mature women with anti-aging solutions. Professional photography and mature models build trust with 45+ demographic while emphasizing visible results.
"Japanese Beauty Rituals"
Cultural storytelling around Japanese beauty traditions creates premium positioning. Ritual-focused messaging appeals to consumers seeking mindful self-care experiences.
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